Our leadership team is driven by a mission to bridge Brands and tree plantings through creative, interactive and engaging campaigns.
GOAL: plant as many trees as humanly possible!
Marianna Verlage Archibald, CEO & FOunder
Marianna has dedicated her career to the environmental field and for the past decade has had several large-scale project management roles ranging from overseeing a government grant in Sydney, Australia focused on studying the Urban Heat Island Effect to being the Sustainability Manager for an architecture and construction firm to designing residential and commercial solar systems to consulting for corporations and non-profits on sustainability-related issues.
Marianna graduated Cum Laude from Harvard with a degree in Environmental Engineering and a minor in Earth and Planetary Sciences and is passionate about all things related to environmental sustainability and climate action.
“I’m excited to work with brands who want to create a world where their marketing campaigns don’t just drive consumerism but instead tangibly improve the lives of their audience, create meaningful brand/customer connections, and help bring nature back to the communities they serve.”
Jillian mcfarland, Chief Community & Brand Builder
Jillian is an award-winning marketing and nonprofit leader with a background in marcom strategy for higher education and nonprofit w/ a specialization in sustainability and social innovation. She is a U.S. Air Force veteran with 20+ years of experience across marketing, business development, fundraising, & community building.
Jillian is equal parts social entrepreneur, green cities champion and natural climate solutions advocate. She is the former founder of The Great Seed Bomb (a fiscally-sponsored initiative of The Dallas Parks Foundation) and has worked with Sustainable Brands, Environmental Defense Fund, EarthX and Climate Institute in finding ways to promote smart business solutions to environmental challenges.
“Urban areas need more green spaces and infrastructure. In piloting these planting efforts with a robust advertising strategy through the lens of social enterprise, we can support funding the greening of cities through the combination of foundation, corporate and public dollars.”