EXPERIENCE A GREEN WAY
TO CREATE BRAND TRUST
We help responsible brands build customer loyalty through local tree plantings and engaging marketing campaigns.
Consumers have started distrusting corporate climate goals & promises
We help responsible brands optimize their sustainability marketing budget by delivering local tree plantings along with engaging campaigns that increase customer loyalty and brand trust.
We plant your trees in urban areas that need them most, and then create interactive geofencing and experiential campaigns centered around the trees themselves that bring your brand to life.
who we work with
Brands with physical
or online stores
Trees in a strategic, high-traffic area act as geofencing anchors that, along with intriguing visual aids, bring people on an interactive journey that seamlessly engages them with trees and your brand, driving in-store visits.
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An example of engagement would be: visit multiple campaign trees to unlock exclusive sales or enter a social media sweepstakes. Tree visits also educate audience on the ways your trees are benefiting them.
Extend your brand’s exposure into the neighborhood and people’s lives in a fun, unique, and tangible way that drives in-store visits.
Geofencing can be used to increase traffic to certain stores looking to run flash sales or promotions. This would meaningfully extend reach beyond physical stores to help boost foot traffic.
THEME
PARKS
Want to encourage more season pass sales? Create a new and exclusive park experience for season pass holders that takes them on a scavenger hunt using trees.
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Season pass holders are able to unlock special deals and learn about the park’s tree planting achievements. Using geofencing, non-season pass holders can be alerted about this secret experience when they’re near an anchor tree and encouraged to upgrade their pass.
As guests walk by certain areas, they get push notifications to re-route traffic to less busy attractions, drive location-specific sales, and notify only those in a certain area of safety and logistical information, rather than sending a mass notification to all guests.
You can even extend this interactive park experience beyond your gates and into guests’ everyday lives.
Stay top of mind through fun interactions with your brand.
Festivals &
Sporting Events
Event participants use your tree geofencing campaign to unlock access to secret event bonuses, perks or to effectively navigate your festival or event.
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Event participants who visit multiple campaign trees unlock exclusive experiences, perks, or enter a social media sweepstakes for a chance to win. Tree visits also educate audience on the ways your trees are benefiting them and their event experience.
Geofencing can also be used throughout the event to send notifications to drive traffic to certain areas.
For example: “You’re a 15 minute walk from Stage B where XX will be performing in 30 minutes. Start heading that way!”
A few current examples
A few current examples
annual conference
Curating an inviting and calming conference lounge space filled with real trees and pre-recorded music created by the trees themselves. Encourages conference attendees to relax and interact with brand reps. This immersive and unique experience enhances brand awareness for the lounge sponsor and highlights their connection to reforestation efforts. Lounge trees are planted locally after the event.
Large brand
Designing a living billboard on the side of a building in a high-traffic area in DFW. Living billboard unique look and texture make it stand out, grab people's attention, and highlight the brand’s sustainability efforts. Accompanying geofencing campaign enhances marketing KPIs. A percentage of the project spend goes to planting trees locally.
local store
Empowering the public to support and participate in local tree plantings through the purchase of reusable bags at their favorite stores. Partnering stores receive customized bags branded with their logo that they can sell on-site. Social media campaigns engage the public, spread awareness, and highlight partnering stores. Profits from tote sales go to planting groves in Dallas.
HERE’S HOW IT WORKS
Strategy
You tell us your tree planting and marketing goals. We’ll secure the perfect tree planting location and build a few campaign models for using trees as an out-of-home (billboards and outdoor signage) marketing channel.
Execution
We’ll take care of tree selection, planting layout and installation. We’ll also design the campaign, program it and execute it. All we need from you is your sign-off along the way.
MEASUREMENT
We’ll send weekly campaign reports and monthly deep-dives to give you a detailed view into KPIs and ROI. You’ll also receive a detailed impact summary for your planting.
Plant a tree, create a community
Plant a tree, create a community
We understand it's hard to navigate THE growing demand for corporate sustainability
Our goal is not just to plant your trees and execute unique and impactful campaigns. Our interactive strategies also create spaces for your audience to make deeper connections with your brand around something truly meaningful: trees.
We are bridging technology and nature to create a direct relationship between your brand and customers that is rooted in real life experiences.
Ultimately, through this conscious and interactive marketing approach, you not only build a meaningful relationship with your customers but also create opportunities for them to form relationships with each other based on mutual interests.